That question was asked of me recently by a pastor we were working with. He had contacted us regarding the worship seating needs of his church, he was operating with a very tight budget, and he wanted a church chair that featured a high degree of quality. As we conversed, I suggested one chair solution that we have placed in several churches that performs very well, possesses great quality and is easy on the budget. The pastor though, even though he loved the price and was pleased with the specifications of the chair, uttered the words above.
An associate of Spate, who asked a newspaper reporter for anonymity, said that Spate had already invested $30,000 in his new venture. The reporter did the math and he came up with the rocking chairs only costing Spate around $9,500. Pray tell, where did the other $20,500 go? Spate’s spokesman said nothing to enlighten the reporter. ”Well, there’s always expenses in things like this, you know,” he told the scribe.
As the crowd converged on the chairs, people who had already paid for the right to sit, abandoned the chairs and fled from the park. One of Spate’s man quit his job on the spot, and he also fled the park. However, another one of Spate’s men continued to try to collect the chair fees. But he quit his job too after an angry old lady jabbed him in the back of the neck with a hairpin. On Monday July 8th, Madison Square Park was the site of almost constant rioting. A dozen or so boys went from chair to chair, sitting for as long as they pleased, accompanied by an unruly crowd threatening to hang any of Spate’s men who tried to collect any fees. A brave and foolhardy Spate employee named Otto Berman slapped one boy in the face. The crowd surrounded Berman and his life was saved by six policemen, who bum-rushed Berman out of the park and into safety. Things had gotten so-out-of-control in Madison Square Park, police reenforcement were called in from the nearby West Thirtieth Street police station.
Finally, on July 11, a hero named Max Radt, the vice-president of the Jefferson State Bank, went into state Supreme Court and got an injunction forbidding Spate and the Park Commission from charging people to sit in Spate’s green rocking chairs. Spate, realizing he was a beaten man, promptly put all his chairs in storage. A few days later, Spate announced to the press he was ”abandoning his project.”
”They do this in London and Paris,” Spate told Clausen. ”And it would undoubtedly be good for New York City.” Clausen saw no problem with Spate’s line of thinking, so he readily agreed; albeit without first consulting with the other member of the Park Commission. As a result, Clausen graced Spate with a five-year contract, allowing Spate to place his rocking chairs in all the New York City parks. With the ink still not dry on his contract, Spate immediately ordered 6,000 chairs, costing about $1.50 each. If Spate’s projections were correct, these chairs would earn him an estimated $250-$300 a day.